We love every customer. But our members deserve something more.

After years on the road, we have learned something important about loyalty. It deserves to be rewarded properly, reliably, and without compromise.

There is a particular kind of customer that keeps us going. You know who you are. You book ahead, you trust us, and you have made Yikes part of the rhythm of your week. You are the reason this business exists and for too long, you have been receiving exactly the same experience as someone who found us for the first time that morning, with a car that had not been touched in months.

That is not a complaint about new customers. We welcome every single booking. But it did make us stop and ask an honest question: should loyalty really go unrewarded?

"The most loyal customers are often the ones quietly waiting while someone else's neglected car soaks up the time they were promised." The truth is that a vehicle left unwashed for a long stretch takes significantly more time to bring back to standard. Paint needs more careful attention, residue builds up, and the clock runs away from us. When that happens mid-round, it does not just affect one job it ripples through the entire day. The people absorbing those delays are almost always the regulars. The ones who showed up on time, booked their slot in advance, and trusted us to do the same.

We have been watching how the best service businesses handle this problem. Amazon Prime was not just about fast delivery it told loyal customers that choosing to stay came with something tangible in return. Pret a Manger's subscription was never really about coffee. It was about saying to the people who came back every day: we see you. Even the independent barbers and local garages that have lasted decades in this city understand it look after the people who look after you. We are thinking along exactly the same lines.

What you actually get

The Yikes membership is not complicated. It is one straightforward annual fee, and two things that make every visit better.

Think about what the wax alone is worth. Across a year of regular visits, you would normally pay for that separately every time. As a member, it is included from the moment you join. The annual service on top of that a proper, thorough clean would cost most customers more than the membership fee on its own.

The maths are not complicated. For £18, you get more, every time.

Membership also makes the whole operation run better, and that matters too. When we know who is coming, when, and roughly what their car needs, we can plan each round more efficiently. We waste less time, use less water, and give every wash the attention it deserves. That is better for the environment something we have cared about since the first cargo e-bike pulled up to the first driveway. And it is better for every customer on the round, member or not.

"A clean car, every week, with a wax already included. For most of our members, it has become one of the small, dependable pleasures in a busy life."

We started Yikes with a cargo e-bike, biodegradable soap, and a genuine belief that car washing did not need to mean a forecourt full of fumes and wasted water. That belief has not changed. What has changed is our understanding of what it means to look after the people who keep coming back.

Membership is our way of saying thank you properly. Join the Yikes Members Club for £18 a year. Free wax every visit. One full service on us each year. Priority booking as standard. Sign up at yikesmembership.invertmedia.co.uk or ask your operator on your next visit.